The purpose of the Digital Marketing Advisor role is to support timely delivery of Translink’s digital marketing activities and initiatives, particularly in relation to email marketing and website.

Job details

Why join TMR?

Transport and Main Roads' (TMR) vision of Connected communities in a sustainable, thriving, and inclusive Queensland, is aspirational and describes where we want to get to. We are delivery focused, united by our purpose to make a difference to the lives of Queenslanders.

Every day is different and so are our teams. We foster an inclusive workplace culture and will support you to grow and develop in your career while maintaining a healthy work-life balance.

TMR is committed to reconciliation and creating a workplace that empowers Aboriginal peoples and Torres Strait Islander peoples to thrive.

We strongly encourage applicants from all life experiences and backgrounds to apply.

Please tell us about any additional support or adjustments, such as interpreting services, physical requirements, or assistive technologies, that will better enable you
to shine during the recruitment process.

Key responsibilities
The purpose of the Digital Marketing Advisor role is to support timely delivery of Translink's digital marketing activities and initiatives, particularly in relation to email
marketing and website.

Some of your responsibilities will include:
• Develop and implement digital marketing and data management strategies across Translink's owned digital channels, including but not limited to email marketing platforms and website, to support Translink's overall marketing strategy and plan.
• Effective management and oversight of the Marketing team's digital communication platforms, ensuring sound governance, processes and formal quality control methods are in place, and platforms' capability is fully leveraged to take advantage of opportunities and drive continuous improvement and efficiencies for the wider team.
• Manage and maintain digital marketing measurement framework, provide highlevel strategic guidance based on effective application of data analytics, customer
research insights and industry trends to drive continuous improvement across digital marketing and data management activities and initiatives.
• Build and leverage relationships with internal and external stakeholders and partners to support and guide digital marketing strategies, content integration, management of customer interactions and engagement solutions to maximise Translink's digital marketing capabilities.
• Actively participate in personal performance planning and appraisal, undertake training and development and gain awareness of corporate and health and safety responsibilities through the appropriate induction processes and programs.

About you
We recognise and celebrate that everyone is unique and seek the applicant best suited to the role. We will assess your experience, knowledge and acquired skills, as well as your potential for development and your personal qualities. To thrive in this role, you will need to demonstrate the following:

Mandatory qualifications and conditions
• Demonstrated experience in development and implementation of data-driven digital marketing strategies and communication activities across digital marketing
channels, including but not limited to, email marketing platforms and website.
• Proven experience managing and leveraging digital communication platforms, including user access, data management, process documentation, sound governance practices, adherence to relevant legislation and policies.
• Participation in on-call roster, shared with other team members.

Requirements of the role
• Manage and maintain Translink Marketing Team's digital communication platforms, ensuring they are fit-for-purpose and proactively seeking out ways to drive
efficiencies, reduce costs and create greater value.

Applications to remain current for 12 months.

Further information

We are committed to building inclusive cultures in the Queensland public sector that respect and promote human rights and diversity.

Please ensure you download all attachments and follow the instructions on how to apply.

Documents

Before applying for this vacancy please ensure you read the documents below.

• applicant-guide (PDF, 306KB)
  
  
  632932 25 - Role Description (Word, 642KB)