Senior Marketing Advisor role is to support the coordination and implementation of successful public transport marketing strategies, effectively leverage new and existing products, services and the Translink brand to grow patronage and achieve mutually agreed commercial objectives.

Job details

Why join TMR?
Transport and Main Roads' (TMR) vision of Connected communities in a sustainable, thriving, and inclusive Queensland, is aspirational and describes where we want to get to. We are delivery focused, united by our purpose to make a difference to the lives of Queenslanders.
Every day is different and so are our teams. We foster an inclusive workplace culture and will support you to grow and develop in your career while maintaining a healthy work-life balance. TMR is committed to reconciliation and creating a workplace that empowers Aboriginal peoples and Torres Strait Islander peoples to thrive.
We strongly encourage applicants from all life experiences and backgrounds to apply. Please tell us about any additional support or adjustments, such as interpreting services, physical requirements, or assistive technologies, that will better enable you to shine during the recruitment process.

Key responsibilities
The purpose of the Senior Marketing Advisor role is to support the coordination and implementation of successful public transport marketing strategies, effectively leverage new and existing products, services and the Translink brand to grow patronage and achieve mutually agreed commercial objectives.
Some of your responsibilities will include:
• Deliver branding activities including research, strategy development, collateral updates, policy and process development to promote and ensure the consistent application of the Translink brand in market.
• Prepare and implement strategic marketing and brand activities to be applied across advertising, digital, social, direct and retail in conjunction with team members.
• Build effective relationships with internal and external stakeholders including service providers, industry, members of the public and different levels of government to ensure Translink Division is achieving its goals.
• Oversee the management of collateral and content development to support brand and marketing activities.
• Manage external agencies, ensuring deliverables are implemented and managed on time and to budget.
• Apply customer market insights and identify industry trends to guide and improve marketing efforts.
• Support the management of Translink's brand presence across all touchpoints and enhance Translink's brand value.

About you
We recognise and celebrate that everyone is unique and seek the applicant best suited to the role. We will assess your experience, knowledge and acquired skills, as well as your potential for development and your personal qualities. To thrive in this role, you will need to demonstrate the following:
Mandatory qualifications and conditions
• Relevant qualifications and/or industry experience is essential.
• Due to this role having access to sensitive data, a criminal history check will be undertaken prior to appointment to the role.
Highly desirable
• Tertiary qualifications in marketing, communications, public relations, media or a related field.
• Knowledge and understanding of brand and marketing theory and practice.

Requirements of the role
• Prioritises projects and tasks efficiently, in line with team commitments; Seeks and shares customer feedback to support the refinement of planned activities.
• Demonstrates flexibility to changing expectations by proactively adapting own approach to reflect new requirements; Actively participates in change engagement activities and openly supports the intended outcomes.
• Listens attentively and proactively seeks to understand others' needs by asking questions and clarifying; Builds rapport and establishes strong and mutually beneficial connections.
• Welcomes challenges in the delivery

Applications to remain current for 12 months.

Further information

We are committed to building inclusive cultures in the Queensland public sector that respect and promote human rights and diversity.

Please ensure you download all attachments and follow the instructions on how to apply.

Documents

Before applying for this vacancy please ensure you read the documents below.

• applicant-guide (PDF, 306KB)
  
  
  634583-25 Role Description (Word, 578KB)