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Senior Advisor, Advertising Strategy
Communications and Advertising; Strategic Communications; Governance and Engagement; Brisbane City
The Department of the Premier and Cabinet is seeking a motivated and creative thinking Senior Advisor, Advertising Strategy to join our dynamic team. In this role, you will play a key role in shaping the way we communicate with Queenslanders, working on campaigns that make a real difference and working closely with departments to ensure campaigns are delivered on time, within scope, and are aligned with government priorities.
Job details
| Position status | Permanent |
|---|---|
| Position type | Flexible full-time |
| Occupational group | Marketing, PR & Communication |
| Classification | AO6 |
| Workplace Location | Brisbane Inner City |
| Job ad reference | QLD/661355/25 |
| Closing date | 02-Oct-2025 |
| Job duration | |
| Contact person | Michelle Wybrew |
| Contact details | Phone: (07) 3003 9127 Access the National Relay Service |
About us
The Queensland Government is committed to delivering impactful and innovative advertising campaigns that support government priorities and inform and engage the community. In its lead agency role, the Department of the Premier and Cabinet (DPC) provides strategic oversight to guide other departments towards communication excellence.
As part of the Advertising team, you will be pivotal in ensuring the effective governance and implementation of whole-of-government advertising campaigns.
You'll be contributing to and leading campaigns that address important issues such as health, education, safety, and community development. We collaborate with a wide range of stakeholders, including government agencies, creative agencies, market research services, and media placement suppliers, to ensure our campaigns are effective and aligned with best practices.
How you'll contribute?
As a key member of the Advertising team, you will be responsible for timely and strategic advice to ensure best practice delivery of Queensland Government advertising campaigns.
As the Senior Advisor, Advertising Strategy, you will:
• Provide timely and strategic advice to government agencies and stakeholders on best practice advertising delivery.
• Lead the development and end-to-end project management of priority communication campaigns for the Queensland Government.
• Ensure advertising and communication campaigns are delivered on time, within scope, and aligned with government priorities.
• Prepare and review submissions, briefs, reports, and correspondence of a complex nature relating to whole-of-government advertising matters.
• Contribute to the improvement of advertising delivery and processes, including media buying, creative development, and campaign research.
• Coordinate administrative activities to maintain the whole-of-government annual advertising plan.
• Participate in campaign development activities, including strategy and planning, research, and creative development.
• Build and maintain professional working relationships with internal and external stakeholders.
What you'll bring to the role
To succeed in this role, you will have:
• A demonstrated understanding of advertising principles and best practices, with experience in end-to-end campaign development.
• Proven experience working in a dynamic and busy environment, with the ability to meet conflicting deadlines.
• Strong interpersonal and communication skills to establish and maintain professional relationships with diverse stakeholders.
• A strategic mindset, with the ability to provide insightful advice, prepare complex reports, and contribute to process improvements.
• Flexibility and resilience, with a willingness to travel and work outside standard business hours when required.
Why join us
At DPC, you'll be part of a team that leads and connects the public sector, delivering outstanding advice and services that impact Queensland's future. It's in your hands.
How to apply
Please provide:
• A one-page cover letter (800 words max) outlining your experience and clearly stating what you could bring to this role at DPC.
• A tailored resume, which highlights your work experience relevant to the responsibilities outlined in the Role Description.
Further information on the responsibilities of the role and how to apply are found in the role description and applicant guide.
DPC is committed to working with you to discuss adjustments to ensure you can best demonstrate your suitability for the role.
If you would like to discuss the role or would like additional support/adjustments during recruitment, please contact Michelle Wybrew, Manager, on 3003 9127.
Applications to remain current for 12 months.
Further information
We are committed to building inclusive cultures in the Queensland public sector that respect and promote human rights and diversity.
Please ensure you download all attachments and follow the instructions on how to apply.
Documents
Before applying for this vacancy please ensure you read the documents below.
