Step into a role shaping how Queensland’s education story is told.
As a Senior Social and Digital Media Officer, you’ll create compelling content and lead digital campaigns that grow audiences, engage communities, and strengthen the department’s digital presence across its corporate social media channels.
Your work will help build trust, showcase achievements and connect Queenslanders with the value of state education.

Job details

About the Department of Education:  

Working for the Queensland Department of Education means joining an organisation that values its people and promotes leadership and innovation. Be part of an environment that respects professionalism and diversity, offers training and development opportunities and embraces flexible careers and work-life balance. Find out more about working with us.  

About the Role:

As the Senior Social and Digital Media Officer, you will play a key role in driving the department's social and digital media activities, leading the development and delivery of engaging content and campaigns that support departmental priorities and showcase the value of state education.

Based in Brisbane, you'll work closely with internal stakeholders and senior leaders to plan content and campaigns, grow audiences, and provide expert advice on digital engagement, platform strategy and content performance.

This role reports to the Manager, Social and Digital Media.

Responsibilities Include:

• Lead the development and delivery of innovative social and digital media content and campaigns.
• Provide strategic advice on social media platforms, audience growth, engagement and risk management.
• Plan, implement and evaluate digital campaigns to achieve measurable outcomes.
• Identify emerging trends and leverage insights to maximise opportunities across digital channels.
• Build strong stakeholder relationships to support effective communication initiatives.

 About You:

You're not just a content creator; you think strategically about how content performs and why. It would be highly desirable to have the following skills and experience:

• Strong experience in social media and digital marketing strategy.
• Excellent communication and stakeholder engagement skills.
• Ability to analyse performance data and optimise campaigns.
• A proactive, solutions-focused mindset.
• Experience working in fast-paced or complex environments (government experience is a plus, not essential).

Benefits:

• Up to 12.75% employer superannuation contribution.
• Flexible work arrangements.
• Opportunities for professional growth and development.
• Work on meaningful campaigns that impact communities across Queensland.

Mandatory requirements

• Ability to participate in an on-call roster responding to urgent communication needs.

Instructions to apply:

• Attach a brief resume including contact details for 2 referees (referees should have an understanding of your relevant work history);
• Submit a short statement (1-2 pages) outlining your suitability for the role, including examples of social/digital campaigns you've delivered.

We welcome all applicants to share any support needed to ensure our recruitment process is inclusive.  

Applications remain current for 12 months from the closing date and may be considered for appointment to identical or similar vacancies within the Department.  

Applications from recruitment agencies will not be accepted.  

Further information

We are committed to building inclusive cultures in the Queensland public sector that respect and promote human rights and diversity.

For a full list of the position responsibilities and mandatory requirements, please ensure you download the attached Role Description and Applicant Information Package and follow the instructions. 

Documents

Before applying for this vacancy please ensure you read the documents below.

• CO688386_26P - Role Description (PDF, 313KB)
  Role Description
  
  Applicant Information Package (PDF, 232KB)
  Information Package for Applicants