Become a valued member of our Strategic Communication branch to help manage our department’s social media channels and connect Queenslanders with skills, training and workforce initiatives that support local industry and lead to jobs.

You’ll be involved in delivering social media advertising campaigns including building ads, monitoring and interpreting analytics and adjusting ad components to improve ad performance and return on investment. You also be part of the team creating, scheduling and posting high performing, engaging content and managing social media responses.

If you have experience delivering social media activity for an organisation and are committed to continually improving the impact of digital communication, then we want to hear from you.

Job details

The Strategic Communication branch is committed to delivering communication solutions to ensure departmental programs, initiatives and priorities are effectively communicated to external customers and stakeholders through targeted messaging and channels.

About the role
As the Senior Communication Officer, Digital and Social Media you will:
• Assist the Digital and Social Media Manager to manage the department's social media channels including content creation, scheduling, posting and managing responses to enquiries in collaboration with key business units.
• Identify, create and develop high quality engaging content for the department's social media channels across a range of platforms and engage with other business units to generate high performing content.
• Deliver social media advertising campaigns (advertisements) including building ads, monitoring and interpreting analytics and adjusting ad components to improve ad performance and ROI.
• Using a social media management tool and social platforms, develop reports for social media for presentation to senior officers and to support continual improvement of social media activity.
• Support development of the department's social media strategy outlining how the department will effectively use digital and social media to engage with key customer groups.

What we are looking for
The position requires an applicant who can:
• Apply high level technical skills and current knowledge of digital marketing and social media platforms to deliver high quality, engaging content for both organic and paid campaigns
• Analyse situations and propose creative digital and social media solutions that promote and protect an organisation's corporate image and support the achievement of communication goals.
• Engage with and influence groups with disparate social media and digital marketing knowledge and expertise to deliver consistent, high-quality outcomes.

Refer to the Role Description for a full list of responsibilities and what we are looking for.

How to apply
To apply, please submit the below via the SmartJobs application page:
• Your current resume
• Provide a short statement (maximum 1 page) telling us why you are interested in this role, outlining what your motivation is to join us and how your experience relates to the responsibilities of this role.

Please ensure you refer to the Role Description 'Interested in applying' section for more information on what to include as part of your application.

We're committed to appointing the best-suited person for each role. This includes considering equity, diversity, respect, and inclusion needs within our agency. We believe that these elements are essential for the success of our team, and we strongly encourage applicants from diverse backgrounds to apply. If you require any reasonable adjustments to fully participate in the recruitment process, please do not hesitate to reach out to the designated contact for the vacancy.

Applications to remain current for 12 months.

Further information

We are committed to building inclusive cultures in the Queensland public sector that respect and promote human rights and diversity.

Please ensure you download all attachments and follow the instructions on how to apply.

Documents

Before applying for this vacancy please ensure you read the documents below.

• Applicant Information Package DTET 2025 (PDF, 783KB)
  
  
  635588 25 - Role Description (Word, 225KB)