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Head of Brand and Partnerships
Corporate Services; Queensland Academy of Sport; Sport and Recreation; QSAC, Nathan
The Queensland Academy of Sport (QAS) is on a bold journey towards Brisbane 2032 and beyond. Following the extraordinary success of Queensland athletes at the recent Olympic and Paralympic Games, we are now focused on delivering even more medal-winning moments through to Los Angeles 2028 and our home Games in 2032.
We’re seeking a results‑driven, creative leader who is passionate about driving growth through the power of brand. This role will champion the development of a trusted, high‑impact brand, crafting and sharing compelling stories that resonate with target audiences and build strong, strategic partnerships.
Job details
| Position status | Fixed Term Temporary |
|---|---|
| Position type | Full-time |
| Occupational group | Marketing, PR & Communication |
| Classification | SO |
| Workplace Location | Brisbane - South |
| Job ad reference | QLD/685759/26 |
| Closing date | 10-May-2026 |
| Job duration | 12 months with possible extension |
| Contact person | Annabel Kehoe |
| Contact details | Email: annabel.kehoe@sport.qld.gov.au Access the National Relay Service |
As the Head of Brand and Partnerships, you'll lead and guide a talented team of marketing, media and partnerships professionals to build a preeminent, trusted brand that unlocks growth to further support athletes, coaches, staff and partners. This is your opportunity to lead with energy and purpose in a fast-paced, high-performance environment - where adaptability, creativity, and strategic thinking are key to delivering on our Vision of Inspiring Extraordinary Sporting Success.
Some of your responsibilities will include:
• Brand Management and Positioning: Strengthen and safeguard the QAS Brand through compelling storytelling, strategic content and brand placement, ensuring internal and external compliance with brand guidelines, and collaborate with stakeholders, partners, and new and traditional media to grow brand awareness.
• Communication Strategy: Lead the development and delivery of all communications, media and marketing activity from the Team, including proactive content generation, internal communications, campaign and marketing activity to support the QAS's strategic priorities, building QAS digital channels to reach and engage target audiences.
• Media & Crisis Management: Oversee the QAS's media responses in conjunction with the Minister's Office, and the QAS Board and CEO, as well as providing high-level advice to executive leaders and ministerial advisors to deliver strategically sensitive communications and media responses.
• Stakeholder & relationship management: Build and maintain positive and effective relationships with key stakeholders, including the Australian Olympic Committee, Paralympics Australia, the National Institute Network, National Sporting Organisations, agencies, and government, understanding their required outcomes, identifying opportunities to collaborate and leveraging partnership opportunities.
• Commercial and Philanthropic Partnerships: Work closely with agencies and internal stakeholders to lead the development and implementation of an integrated commercial and philanthropic partnerships strategy, leveraging the QAS Brand as an asset, bringing to life compelling impact-driven investment propositions.
• Revenue growth, budget & financial performance: Work closely with agencies and internal stakeholders to lead acquisition and renewal negotiations and take responsibility for the Brand and Partnerships Team budget, including value-in-kind tracking.
• Performance reporting & insights: Meet strategic, operational and contractual reporting timeframes, developing and executing team plans that translate strategic objectives into operational excellence.
• Governance, Compliance & Risk: Lead, promote and ensure all commercial and marketing activities comply with relevant legislation and comply with the QAS's policies and frameworks, particularly as it applies to athlete imagery and access, and ensure partnership rights or benefits don't infringe on compliance.
The QAS is committed to ensuring the safety and well-being of all athletes, children and young people who are involved in QAS-supported sport programs.
We are committed to an environment where athletes from any background are heard, treated fairly and free from abuse.
More information regarding the QAS Safeguarding Statement of Commitment can be found on our website (https://www.qasport.qld.gov.au/about-qas/sport-integrity).
Applications to remain current for 12 months
Further information
We are committed to building inclusive cultures in the Queensland public sector that respect and promote human rights and diversity.
Please ensure you download all attachments and follow the instructions on how to apply.
Documents
Before applying for this vacancy please ensure you read the documents below.
