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Social and Digital Media Officer
Brisbane
Take the next step in your career with this exciting opportunity as a Social and Digital Media Officer within Strategic Communications Branch! The Strategic Communications Branch (SCB) delivers on the strategic communications priorities of Queensland Health. SCB provides strategic communications advice and manages all communications outputs for the Department of Health and acts as system leader in supporting communication activities delivered by Hospital and Health Services.
Job details
| Position status | Fixed Term Temporary |
|---|---|
| Position type | Flexible full-time |
| Occupational group | Marketing, PR & Communication |
| Classification | AO4 |
| Workplace Location | Brisbane Inner City |
| Job ad reference | QLD/CSD680941 |
| Closing date | 06-May-2026 |
| Job duration | Until 28 March 2027 |
| Contact person | Caitlin Cash |
| Contact details | 0439 613 279 Access the National Relay Service |
The Social and Digital Media Officer is a member of the Social and Digital Media team who:
- Identifies, plans, and develops positive, proactive, and reactive social and digital media strategies, campaigns, and content.
- Manages and moderates Queensland Health owned social and digital media platforms, including the podcast, blog, e-newsletter and social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn).
- Develops and implements the Department's social and digital media advertising strategy.
What you'll do:
As a Social and Digital Media Officer, you will be responsible for contributing to the monitoring, reviewing, analysing and reporting of data across all social and digital media channels, using different analytic tools to achieve continuous improvement against team objectives. You will identify and report on social media comment trends and knowledge gaps to help inform future content and provide assistance to the team, helping to create, develop and deliver digital media communications.
Other responsibiliites include:
• Maintain awareness of emerging trends and challenges in the new media landscape and leverage this active learning to maximise opportunities and minimise risks for Queensland Health.
• Build and maintain knowledge of each of the account management areas, including their objectives, projects, opportunities and challenges.
• Adhere to and contribute to the development of frameworks, systems and processes to ensure the efficient and effective operation of social and digital media platforms and products.
Role fit:
- Highly developed interpersonal skills and strong written communication skills, to effectively communicate with Queensland Health's social media audiences, in line with a set style guide and tone of voice.
- Knowledge of contemporary digital and social media communication platforms, practices and analytical skills, to forecast and identify trends and challenges in the new media landscape.
- Experience using and interpreting analytics, such as Facebook Insights and Google Analytics, to track and assess the performance of social media channels and content, evaluating the results against key performance indicators and reporting them to management.
While not mandatory, tertiary qualifications in communications, marketing or journalism are highly desirable.
Why work for us!
- Competitive salaries
- Employee wellbeing program
- Leave loading
- Career development
Our commitment to equity, diversity and inclusion
At Queensland Health, our work environment is inclusive and supportive, and we value our employees. We are an equal opportunity employer and encourage applications from people of all cultures, abilities and backgrounds.
Our commitment to cultural safety, equity, diversity and inclusion means we understand some people may need changes to the recruitment process. If you need support during the recruitment process, such as meeting with the panel virtually instead of in person, please reach out to the hiring manager. We value diverse candidates and your need for adjustments will not affect our hiring decisions.
Ready to apply?
For further information on how to apply please review the attached Role Description.
Applications will remain current for a period of up to 12 months and may be considered for other vacancies which may include an alternative employment basis such as temporary, full time or part time.
Further information
We are committed to building inclusive cultures in the Queensland public sector that respect and promote human rights and diversity.
Documents
Before applying for this vacancy please ensure you read the documents below.
